Branding

In Music Videos.
Branding is especially important in music videos; it involves promotion of the band/artist and focuses on pushing forward their own visual representation. Music videos not only show off the bands own style, it also can present the band and give them recognition relating to success and status.
In a narrative music video, this can be used in order to market the band, usually these videos are more suggestive, rather than realistic, making it easier for the audience to watch the video over and over and wanting to keep watching it. This is important as a way to draw in the audience, as real life will not be as interesting to the audience, therefore would not draw them in as much. Repeatability is also very important in music videos, in order to market the band, this is needed to stick ideas in their mind; this can relate to representation of the band and how they are perceived by the public. The idea of repeatability is usually common in the chorus, with a range of shots that are shown numerous times, making it stick in the audiences mind.
Record labels can use an artists music video to change the audience perceptions of the band, and they use this tool to do so often.Videos can be used to increase sales, consolidate target audience and even promote other brands or businesses. Music videos are very powerful in terms of branding, whether it is the artist or other contributors; it can be a very clever aspect of the music industry to develop the persona of the artists.
Branding goes way beyond just the music video, it is followed through with merchandising, artwork, photography, press releases, logos, performance style and in our music video for The Crookes, we are going to focus on creating a distinct look for the band as a part of the branding and representation of the band. We will be able to mould our music video in order to inform the audience of the bands personal style and to also cater for a specific target audience, to attract the target audience. As we are branding towards niche subcultures it is extremely important that we get our marketing and representation spot on. This is essential as it can determine success. We will use visual elements to relate to the band and the genre of music, and focus on styling and appearance to create a unique look- this is all a huge part of branding, as well as artwork and making sure we focus on the ideas behind, sub-cultures and niche markets. It will be important that in our music video we take ideas from within the bands style, as to draw in the correct target audience. As they have such a distinct style, we will need to show their branding as independent and creative, appealing to their sub-culture. Teh idea for our video itself will hopefully show this brand we are trying to create, as it will not follow conventions.